Facebook, PWA, Mobile, Influence, Clicker, and Retargeting. Per campaign: partner budget, FTDs, revenue, and ROI.
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RS-2026-131
June 2026
Argentina
LATAM · Live Casino
MobileROI 303%
Budget
$59k
FTD
1 255
Revenue
$238k
Profit
+$179k
June 2026: Mobile for Argentina in the Live Casino vertical, internal route Cascade-Delta-BF. This case was built around SKAN window reconciliation and TikTok CPP testing; the $59k budget was treated as a dedicated media plan for LATAM, not a copied buy. Route Cascade-Delta-BF result — 1 255 FTDs, $238k revenue, +$179k profit and ROI 303%.
How we did it · step by step
01
App tracking
In case rs-2026-131 for Argentina, the specific difference was the pair “UAC optimized on deposit” plus “algorithm learning on first_deposit”, working name Cascade-Delta-BF. During June 2026, route Cascade-Delta-BF managed LATAM separately from neighbouring GEOs, so 1 255 FTDs and ROI 303% were measured on a clean sample. In Cascade-Delta-BF, stage 1, we also marked which source produced first deposits, where registration broke, and which creatives should not be carried forward.
02
Sources
June 2026 for Argentina, scenario Cascade-Delta-BF: we did not reuse an old mechanic — first we fixed postback checks in the CRM, then built playable demos without real bets around it. In scenario Cascade-Delta-BF, on day 3 we checked first clicks, on day 6 weak bundles were removed, and by day 11 the $59k budget was flowing only into confirmed segments. Block Cascade-Delta-BF, stage 2, was kept as a separate report row: June 2026, Argentina, Mobile, target CPA $47, actual ROI 303%.
03
Store creatives
Mobile / Argentina / June 2026, route Cascade-Delta-BF, stage 3: the work started with “D1/D7 cohort reporting” because a generic launch would have produced traffic too broad for Live Casino. In route Cascade-Delta-BF, day 4: base segments and postbacks were checked; day 6: TikTok CPP testing went live; day 12: only the stream holding CPA near $47 stayed on budget. Sofia K.'s team closed Cascade-Delta-BF, stage 3, manually rather than replacing numbers in an older case.
04
Scale
The operating sequence for Cascade-Delta-BF was written separately: day 1 — separate OneLinks by source, day 5 — a separate redeposit campaign, day 8 — retention reconciliation with the partner. Sequence Cascade-Delta-BF was specific to Live Casino / Argentina, so even with a $59k budget the campaign did not read like the previous launch. The main Cascade-Delta-BF stage 4 insight: one specific user path worked for LATAM; other bundles were cut before scale.
05
Result
Live Casino in Argentina, June 2026, contour Cascade-Delta-BF: this step used vertical gameplay clips, but it was not rolled out blindly. For contour Cascade-Delta-BF, first came a small-budget test, then manual quality reconciliation, then scale; checkpoint — 1 255 FTDs at an estimated $47 CPA. In Cascade-Delta-BF, stage 5, we also marked which source produced first deposits, where registration broke, and which creatives should not be carried forward.
Manager · Sofia K.·Status · Completed#1
RS-2026-132
June 2026
Spain
Tier-1 EU · Betting
InfluenceROI 254%
Budget
$29k
FTD
674
Revenue
$103k
Profit
+$74k
June 2026: Influence for Spain in the Betting vertical, internal route Line-Storm-CF. This case was built around story-stat screenshots before payment and Telegram posts with local terms; the $29k budget was treated as a dedicated media plan for Tier-1 EU, not a copied buy. Route Line-Storm-CF result — 674 FTDs, $103k revenue, +$74k profit and ROI 254%.
How we did it · step by step
01
Creator selection
Influence / Spain / June 2026, route Line-Storm-CF, stage 1: the work started with “story-stat screenshots before payment” because a generic launch would have produced traffic too broad for Betting. In route Line-Storm-CF, day 4: base segments and postbacks were checked; day 8: live-stream explanations went live; day 14: only the stream holding CPA near $43 stayed on budget. Ivan Petrov's team closed Line-Storm-CF, stage 1, manually rather than replacing numbers in an older case.
02
Formats
The operating sequence for Line-Storm-CF was written separately: day 1 — audit of recent ad posts, day 4 — a pinned answer instead of a hard ad, day 7 — creator bonuses for deposit conversion. Sequence Line-Storm-CF was specific to Betting / Spain, so even with a $29k budget the campaign did not read like the previous launch. The main Line-Storm-CF stage 2 insight: one specific user path worked for Tier-1 EU; other bundles were cut before scale.
03
Warm-up
Betting in Spain, June 2026, contour Line-Storm-CF: this step used UGC cuts into paid versions, but it was not rolled out blindly. For contour Line-Storm-CF, first came a small-budget test, then manual quality reconciliation, then scale; checkpoint — 674 FTDs at an estimated $43 CPA. In Line-Storm-CF, stage 3, we also marked which source produced first deposits, where registration broke, and which creatives should not be carried forward.
04
UGC rights
In case rs-2026-132 for Spain, the specific difference was the pair “separate QR and deep-links” plus “paid warm-up for engaged viewers”, working name Line-Storm-CF. During June 2026, route Line-Storm-CF managed Tier-1 EU separately from neighbouring GEOs, so 674 FTDs and ROI 254% were measured on a clean sample. Block Line-Storm-CF, stage 4, was kept as a separate report row: June 2026, Spain, Influence, target CPA $43, actual ROI 254%.
05
Result
June 2026 for Spain, scenario Line-Storm-CF: we did not reuse an old mechanic — first we fixed Telegram channels with active polls, then built creator-specific CTAs around it. In scenario Line-Storm-CF, on day 4 we checked first clicks, on day 7 weak bundles were removed, and by day 13 the $29k budget was flowing only into confirmed segments. Ivan Petrov's team closed Line-Storm-CF, stage 5, manually rather than replacing numbers in an older case.
Manager · Ivan Petrov·Status · Completed#2
RS-2026-129
May 2026
Philippines
Asia · Online Casino
FacebookROI 270%
Budget
$43k
FTD
896
Revenue
$159k
Profit
+$116k
May 2026: Facebook for Philippines in the Online Casino vertical, internal route Focus-Vega-ZE. This case was built around dedicated BMs for each creative angle and manual CPC kill-rules; the $43k budget was treated as a dedicated media plan for Asia, not a copied buy. Route Focus-Vega-ZE result — 896 FTDs, $159k revenue, +$116k profit and ROI 270%.
How we did it · step by step
01
Infrastructure
May 2026 for Philippines, scenario Focus-Vega-ZE: we did not reuse an old mechanic — first we fixed dedicated BMs for each creative angle, then built UGC without direct win promises around it. In scenario Focus-Vega-ZE, on day 2 we checked first clicks, on day 6 weak bundles were removed, and by day 10 the $43k budget was flowing only into confirmed segments. In Focus-Vega-ZE, stage 1, we also marked which source produced first deposits, where registration broke, and which creatives should not be carried forward.
02
Launch
Facebook / Philippines / May 2026, route Focus-Vega-ZE, stage 2: the work started with “warmed pixels with test events” because a generic launch would have produced traffic too broad for Online Casino. In route Focus-Vega-ZE, day 3: base segments and postbacks were checked; day 6: CBO after first deposit signals went live; day 11: only the stream holding CPA near $48 stayed on budget. Block Focus-Vega-ZE, stage 2, was kept as a separate report row: May 2026, Philippines, Facebook, target CPA $48, actual ROI 270%.
03
Creatives
The operating sequence for Focus-Vega-ZE was written separately: day 4 — reserve domains for fast budget rollover, day 6 — manual CPC kill-rules, day 12 — comment checks under ad posts. Sequence Focus-Vega-ZE was specific to Online Casino / Philippines, so even with a $43k budget the campaign did not read like the previous launch. Mark Kovalev's team closed Focus-Vega-ZE, stage 3, manually rather than replacing numbers in an older case.
04
Optimization
Online Casino in Philippines, May 2026, contour Focus-Vega-ZE: this step used approve-risk-safe variants, but it was not rolled out blindly. For contour Focus-Vega-ZE, first came a small-budget test, then manual quality reconciliation, then scale; checkpoint — 896 FTDs at an estimated $48 CPA. The main Focus-Vega-ZE stage 4 insight: one specific user path worked for Asia; other bundles were cut before scale.
05
Result
In case rs-2026-129 for Philippines, the specific difference was the pair “small-budget ABO testing” plus “FTD reconciliation with partner postbacks”, working name Focus-Vega-ZE. During May 2026, route Focus-Vega-ZE managed Asia separately from neighbouring GEOs, so 896 FTDs and ROI 270% were measured on a clean sample. In Focus-Vega-ZE, stage 5, we also marked which source produced first deposits, where registration broke, and which creatives should not be carried forward.
Manager · Mark Kovalev·Status · Completed#3
RS-2026-130
May 2026
Canada
Tier-1 NA · Sports Betting
PWAROI 192%
Budget
$24k
FTD
1 091
Revenue
$70k
Profit
+$46k
May 2026: PWA for Canada in the Sports Betting vertical, internal route Signal-Alpha-AF. This case was built around backup iOS web-only builds and traffic through an install tutorial; the $24k budget was treated as a dedicated media plan for Tier-1 NA, not a copied buy. Route Signal-Alpha-AF result — 1 091 FTDs, $70k revenue, +$46k profit and ROI 192%.
How we did it · step by step
01
PWA grid
The operating sequence for Signal-Alpha-AF was written separately: day 4 — backup iOS web-only builds, day 8 — A/B pre-lander with a bonus step, day 14 — pre-lander rebuilds every 72 hours. Sequence Signal-Alpha-AF was specific to Sports Betting / Canada, so even with a $24k budget the campaign did not read like the previous launch. Andreas M.'s team closed Signal-Alpha-AF, stage 1, manually rather than replacing numbers in an older case.
02
Traffic
Sports Betting in Canada, May 2026, contour Signal-Alpha-AF: this step used covers with interface frames, but it was not rolled out blindly. For contour Signal-Alpha-AF, first came a small-budget test, then manual quality reconciliation, then scale; checkpoint — 1 091 FTDs at an estimated $22 CPA. The main Signal-Alpha-AF stage 2 insight: one specific user path worked for Tier-1 NA; other bundles were cut before scale.
03
Push return
In case rs-2026-130 for Canada, the specific difference was the pair “traffic through an install tutorial” plus “click-to-install measurement”, working name Signal-Alpha-AF. During May 2026, route Signal-Alpha-AF managed Tier-1 NA separately from neighbouring GEOs, so 1 091 FTDs and ROI 192% were measured on a clean sample. In Signal-Alpha-AF, stage 3, we also marked which source produced first deposits, where registration broke, and which creatives should not be carried forward.
04
Optimization
May 2026 for Canada, scenario Signal-Alpha-AF: we did not reuse an old mechanic — first we fixed a fast Android install flow, then built bonus-mechanic demos around it. In scenario Signal-Alpha-AF, on day 3 we checked first clicks, on day 7 weak bundles were removed, and by day 12 the $24k budget was flowing only into confirmed segments. Block Signal-Alpha-AF, stage 4, was kept as a separate report row: May 2026, Canada, PWA, target CPA $22, actual ROI 192%.
05
Result
PWA / Canada / May 2026, route Signal-Alpha-AF, stage 5: the work started with “a CDN layer for fast domain swaps” because a generic launch would have produced traffic too broad for Sports Betting. In route Signal-Alpha-AF, day 4: base segments and postbacks were checked; day 7: a TikTok swipe test went live; day 13: only the stream holding CPA near $22 stayed on budget. Andreas M.'s team closed Signal-Alpha-AF, stage 5, manually rather than replacing numbers in an older case.
Manager · Andreas M.·Status · Completed#4
RS-2026-127
April 2026
Saudi Arabia
MENA · Casino App
ClickerROI 186%
Budget
$43k
FTD
878
Revenue
$123k
Profit
+$80k
April 2026: Clicker for Saudi Arabia in the Casino App vertical, internal route Contour-Cobalt-XE. This case was built around mobile and desktop pop separation and new bid-level tests; the $43k budget was treated as a dedicated media plan for MENA, not a copied buy. Route Contour-Cobalt-XE result — 878 FTDs, $123k revenue, +$80k profit and ROI 186%.
How we did it · step by step
01
Sources
Clicker / Saudi Arabia / April 2026, route Contour-Cobalt-XE, stage 1: the work started with “mobile and desktop pop separation” because a generic launch would have produced traffic too broad for Casino App. In route Contour-Cobalt-XE, day 2: base segments and postbacks were checked; day 6: wide placement discovery went live; day 10: only the stream holding CPA near $49 stayed on budget. In Contour-Cobalt-XE, stage 1, we also marked which source produced first deposits, where registration broke, and which creatives should not be carried forward.
02
Anti-fraud
The operating sequence for Contour-Cobalt-XE was written separately: day 3 — small-bid initial buying, day 6 — carrier-segment checks, day 11 — high-risk visit rerouting. Sequence Contour-Cobalt-XE was specific to Casino App / Saudi Arabia, so even with a $43k budget the campaign did not read like the previous launch. Block Contour-Cobalt-XE, stage 2, was kept as a separate report row: April 2026, Saudi Arabia, Clicker, target CPA $49, actual ROI 186%.
03
Landers
Casino App in Saudi Arabia, April 2026, contour Contour-Cobalt-XE: this step used local button copy, but it was not rolled out blindly. For contour Contour-Cobalt-XE, first came a small-budget test, then manual quality reconciliation, then scale; checkpoint — 878 FTDs at an estimated $49 CPA. Julia W.'s team closed Contour-Cobalt-XE, stage 3, manually rather than replacing numbers in an older case.
04
Placements
In case rs-2026-127 for Saudi Arabia, the specific difference was the pair “pop-under frequency control” plus “daily whitelist rebuilds”, working name Contour-Cobalt-XE. During April 2026, route Contour-Cobalt-XE managed MENA separately from neighbouring GEOs, so 878 FTDs and ROI 186% were measured on a clean sample. The main Contour-Cobalt-XE stage 4 insight: one specific user path worked for MENA; other bundles were cut before scale.
05
Result
April 2026 for Saudi Arabia, scenario Contour-Cobalt-XE: we did not reuse an old mechanic — first we fixed separate zone-ids per pre-lander, then built a micro-game pre-lander around it. In scenario Contour-Cobalt-XE, on day 2 we checked first clicks, on day 5 weak bundles were removed, and by day 9 the $43k budget was flowing only into confirmed segments. In Contour-Cobalt-XE, stage 5, we also marked which source produced first deposits, where registration broke, and which creatives should not be carried forward.
Manager · Julia W.·Status · Completed#5
RS-2026-128
April 2026
Greece
Tier-2 EU · Crash Games
RetargetingROI 225%
Budget
$10k
FTD
476
Revenue
$33k
Profit
+$23k
April 2026: Retargeting for Greece in the Crash Games vertical, internal route Radar-Quartz-YE. This case was built around first-deposit-no-second isolation and Google Display via matched audiences; the $10k budget was treated as a dedicated media plan for Tier-2 EU, not a copied buy. Route Radar-Quartz-YE result — 476 FTDs, $33k revenue, +$23k profit and ROI 225%.
How we did it · step by step
01
Segments
Crash Games in Greece, April 2026, contour Radar-Quartz-YE: this step used a mission for first deposit, but it was not rolled out blindly. For contour Radar-Quartz-YE, first came a small-budget test, then manual quality reconciliation, then scale; checkpoint — 476 FTDs at an estimated $21 CPA. Ivan S.'s team closed Radar-Quartz-YE, stage 1, manually rather than replacing numbers in an older case.
02
Channels
In case rs-2026-128 for Greece, the specific difference was the pair “a 3 / 7 / 14 day sequence” plus “email vs paid-retarget comparison”, working name Radar-Quartz-YE. During April 2026, route Radar-Quartz-YE managed Tier-2 EU separately from neighbouring GEOs, so 476 FTDs and ROI 225% were measured on a clean sample. The main Radar-Quartz-YE stage 2 insight: one specific user path worked for Tier-2 EU; other bundles were cut before scale.
03
Offers
April 2026 for Greece, scenario Radar-Quartz-YE: we did not reuse an old mechanic — first we fixed registered-no-deposit cohorts, then built a personal bonus without pressure around it. In scenario Radar-Quartz-YE, on day 2 we checked first clicks, on day 4 weak bundles were removed, and by day 8 the $10k budget was flowing only into confirmed segments. In Radar-Quartz-YE, stage 3, we also marked which source produced first deposits, where registration broke, and which creatives should not be carried forward.
04
Frequency
Retargeting / Greece / April 2026, route Radar-Quartz-YE, stage 4: the work started with “Customer Match lists” because a generic launch would have produced traffic too broad for Crash Games. In route Radar-Quartz-YE, day 3: base segments and postbacks were checked; day 7: email chains with rising bonuses went live; day 12: only the stream holding CPA near $21 stayed on budget. Block Radar-Quartz-YE, stage 4, was kept as a separate report row: April 2026, Greece, Retargeting, target CPA $21, actual ROI 225%.
05
Result
The operating sequence for Radar-Quartz-YE was written separately: day 4 — LTV prediction for depositors, day 7 — small programmatic display, day 13 — unsubscribe reconciliation. Sequence Radar-Quartz-YE was specific to Crash Games / Greece, so even with a $10k budget the campaign did not read like the previous launch. Ivan S.'s team closed Radar-Quartz-YE, stage 5, manually rather than replacing numbers in an older case.
Manager · Ivan S.·Status · Completed#6
RS-2026-125
March 2026
France
Tier-1 EU · Betting
MobileROI 198%
Budget
$33k
FTD
825
Revenue
$98k
Profit
+$65k
March 2026: Mobile for France in the Betting vertical, internal route North-Beta-VE. This case was built around install and first_deposit separation and small Unity/IronSource tests; the $33k budget was treated as a dedicated media plan for Tier-1 EU, not a copied buy. Route North-Beta-VE result — 825 FTDs, $98k revenue, +$65k profit and ROI 198%.
How we did it · step by step
01
App tracking
The operating sequence for North-Beta-VE was written separately: day 2 — install and first_deposit separation, day 6 — Android-first budget, day 10 — revenue-event validation. Sequence North-Beta-VE was specific to Betting / France, so even with a $33k budget the campaign did not read like the previous launch. In North-Beta-VE, stage 1, we also marked which source produced first deposits, where registration broke, and which creatives should not be carried forward.
02
Sources
Betting in France, March 2026, contour North-Beta-VE: this step used Shorts for a TrueView audience, but it was not rolled out blindly. For contour North-Beta-VE, first came a small-budget test, then manual quality reconciliation, then scale; checkpoint — 825 FTDs at an estimated $40 CPA. Block North-Beta-VE, stage 2, was kept as a separate report row: March 2026, France, Mobile, target CPA $40, actual ROI 198%.
03
Store creatives
In case rs-2026-125 for France, the specific difference was the pair “small Unity/IronSource tests” plus “app crash-rate control”, working name North-Beta-VE. During March 2026, route North-Beta-VE managed Tier-1 EU separately from neighbouring GEOs, so 825 FTDs and ROI 198% were measured on a clean sample. Mateo F.'s team closed North-Beta-VE, stage 3, manually rather than replacing numbers in an older case.
04
Scale
March 2026 for France, scenario North-Beta-VE: we did not reuse an old mechanic — first we fixed AppsFlyer and Firebase integration, then built weekly-refresh series around it. In scenario North-Beta-VE, on day 1 we checked first clicks, on day 5 weak bundles were removed, and by day 8 the $33k budget was flowing only into confirmed segments. The main North-Beta-VE stage 4 insight: one specific user path worked for Tier-1 EU; other bundles were cut before scale.
05
Result
Mobile / France / March 2026, route North-Beta-VE, stage 5: the work started with “SKAN window reconciliation” because a generic launch would have produced traffic too broad for Betting. In route North-Beta-VE, day 2: base segments and postbacks were checked; day 5: UAC optimized on deposit went live; day 9: only the stream holding CPA near $40 stayed on budget. In North-Beta-VE, stage 5, we also marked which source produced first deposits, where registration broke, and which creatives should not be carried forward.
Manager · Mateo F.·Status · Completed#7
RS-2026-126
March 2026
Norway
Nordic · Slots
InfluenceROI 281%
Budget
$36k
FTD
1 200
Revenue
$137k
Profit
+$101k
March 2026: Influence for Norway in the Slots vertical, internal route Vector-Omega-WE. This case was built around Telegram channels with active polls and unique scripts for every creator; the $36k budget was treated as a dedicated media plan for Nordic, not a copied buy. Route Vector-Omega-WE result — 1 200 FTDs, $137k revenue, +$101k profit and ROI 281%.
How we did it · step by step
01
Creator selection
In case rs-2026-126 for Norway, the specific difference was the pair “a poll before the offer” plus “click and registration reconciliation”, working name Vector-Omega-WE. During March 2026, route Vector-Omega-WE managed Nordic separately from neighbouring GEOs, so 1 200 FTDs and ROI 281% were measured on a clean sample. Nikolai B.'s team closed Vector-Omega-WE, stage 1, manually rather than replacing numbers in an older case.
02
Formats
March 2026 for Norway, scenario Vector-Omega-WE: we did not reuse an old mechanic — first we fixed manual creator casting by comment quality, then built rebuilding video for retargeting around it. In scenario Vector-Omega-WE, on day 1 we checked first clicks, on day 4 weak bundles were removed, and by day 7 the $36k budget was flowing only into confirmed segments. The main Vector-Omega-WE stage 2 insight: one specific user path worked for Nordic; other bundles were cut before scale.
03
Warm-up
Influence / Norway / March 2026, route Vector-Omega-WE, stage 3: the work started with “negotiations with backup creators” because a generic launch would have produced traffic too broad for Slots. In route Vector-Omega-WE, day 2: base segments and postbacks were checked; day 4: unique scripts for every creator went live; day 8: only the stream holding CPA near $30 stayed on budget. In Vector-Omega-WE, stage 3, we also marked which source produced first deposits, where registration broke, and which creatives should not be carried forward.
04
UGC rights
The operating sequence for Vector-Omega-WE was written separately: day 3 — ER checks without giveaway spikes, day 7 — repeat mentions a few days later, day 12 — LAL from engaged users. Sequence Vector-Omega-WE was specific to Slots / Norway, so even with a $36k budget the campaign did not read like the previous launch. Block Vector-Omega-WE, stage 4, was kept as a separate report row: March 2026, Norway, Influence, target CPA $30, actual ROI 281%.
05
Result
Slots in Norway, March 2026, contour Vector-Omega-WE: this step used covers without copied templates, but it was not rolled out blindly. For contour Vector-Omega-WE, first came a small-budget test, then manual quality reconciliation, then scale; checkpoint — 1 200 FTDs at an estimated $30 CPA. Nikolai B.'s team closed Vector-Omega-WE, stage 5, manually rather than replacing numbers in an older case.
Manager · Nikolai B.·Status · Completed#8
RS-2026-123
February 2026
Canada
Tier-1 NA · Sports Betting
FacebookROI 232%
Budget
$65k
FTD
1 625
Revenue
$216k
Profit
+$151k
February 2026: Facebook for Canada in the Sports Betting vertical, internal route Flow-Phoenix-TE. This case was built around account groups split by risk limits and winner duplication into fresh accounts; the $65k budget was treated as a dedicated media plan for Tier-1 NA, not a copied buy. Route Flow-Phoenix-TE result — 1 625 FTDs, $216k revenue, +$151k profit and ROI 232%.
How we did it · step by step
01
Infrastructure
Sports Betting in Canada, February 2026, contour Flow-Phoenix-TE: this step used motion statics for retargeting, but it was not rolled out blindly. For contour Flow-Phoenix-TE, first came a small-budget test, then manual quality reconciliation, then scale; checkpoint — 1 625 FTDs at an estimated $40 CPA. In Flow-Phoenix-TE, stage 1, we also marked which source produced first deposits, where registration broke, and which creatives should not be carried forward.
02
Launch
In case rs-2026-123 for Canada, the specific difference was the pair “separate mobile and desktop audiences” plus “winning bundles split across accounts”, working name Flow-Phoenix-TE. During February 2026, route Flow-Phoenix-TE managed Tier-1 NA separately from neighbouring GEOs, so 1 625 FTDs and ROI 232% were measured on a clean sample. Block Flow-Phoenix-TE, stage 2, was kept as a separate report row: February 2026, Canada, Facebook, target CPA $40, actual ROI 232%.
03
Creatives
February 2026 for Canada, scenario Flow-Phoenix-TE: we did not reuse an old mechanic — first we fixed separate cards for different ad-set groups, then built hook refresh every 72 hours around it. In scenario Flow-Phoenix-TE, on day 4 we checked first clicks, on day 6 weak bundles were removed, and by day 12 the $65k budget was flowing only into confirmed segments. Lucas D.'s team closed Flow-Phoenix-TE, stage 3, manually rather than replacing numbers in an older case.
04
Optimization
Facebook / Canada / February 2026, route Flow-Phoenix-TE, stage 4: the work started with “manual white-page review before launch” because a generic launch would have produced traffic too broad for Sports Betting. In route Flow-Phoenix-TE, day 1: base segments and postbacks were checked; day 5: a first wave on broad interests only went live; day 8: only the stream holding CPA near $40 stayed on budget. The main Flow-Phoenix-TE stage 4 insight: one specific user path worked for Tier-1 NA; other bundles were cut before scale.
05
Result
The operating sequence for Flow-Phoenix-TE was written separately: day 2 — dedicated BMs for each creative angle, day 5 — launches across different time windows, day 9 — LAL rebuild after deposit volume. Sequence Flow-Phoenix-TE was specific to Sports Betting / Canada, so even with a $65k budget the campaign did not read like the previous launch. In Flow-Phoenix-TE, stage 5, we also marked which source produced first deposits, where registration broke, and which creatives should not be carried forward.
Manager · Lucas D.·Status · Completed#9
RS-2026-124
February 2026
Kazakhstan
CIS · Live Casino
PWAROI 285%
Budget
$78k
FTD
2 053
Revenue
$300k
Profit
+$222k
February 2026: PWA for Kazakhstan in the Live Casino vertical, internal route Beacon-Crown-UE. This case was built around a CDN layer for fast domain swaps and push networks for cheap pickup; the $78k budget was treated as a dedicated media plan for CIS, not a copied buy. Route Beacon-Crown-UE result — 2 053 FTDs, $300k revenue, +$222k profit and ROI 285%.
How we did it · step by step
01
PWA grid
February 2026 for Kazakhstan, scenario Beacon-Crown-UE: we did not reuse an old mechanic — first we fixed a CDN layer for fast domain swaps, then built a three-tap instruction around it. In scenario Beacon-Crown-UE, on day 4 we checked first clicks, on day 8 weak bundles were removed, and by day 14 the $78k budget was flowing only into confirmed segments. Elena R.'s team closed Beacon-Crown-UE, stage 1, manually rather than replacing numbers in an older case.
02
Traffic
PWA / Kazakhstan / February 2026, route Beacon-Crown-UE, stage 2: the work started with “service-worker asset caching” because a generic launch would have produced traffic too broad for Live Casino. In route Beacon-Crown-UE, day 1: base segments and postbacks were checked; day 4: mirror rollover when complaints appeared went live; day 7: only the stream holding CPA near $38 stayed on budget. The main Beacon-Crown-UE stage 2 insight: one specific user path worked for CIS; other bundles were cut before scale.
03
Push return
The operating sequence for Beacon-Crown-UE was written separately: day 2 — mirrors on isolated domains, day 4 — push networks for cheap pickup, day 8 — redirects to a reserve mirror. Sequence Beacon-Crown-UE was specific to Live Casino / Kazakhstan, so even with a $78k budget the campaign did not read like the previous launch. In Beacon-Crown-UE, stage 3, we also marked which source produced first deposits, where registration broke, and which creatives should not be carried forward.
04
Optimization
Live Casino in Kazakhstan, February 2026, contour Beacon-Crown-UE: this step used wording without gambling pressure, but it was not rolled out blindly. For contour Beacon-Crown-UE, first came a small-budget test, then manual quality reconciliation, then scale; checkpoint — 2 053 FTDs at an estimated $38 CPA. Block Beacon-Crown-UE, stage 4, was kept as a separate report row: February 2026, Kazakhstan, PWA, target CPA $38, actual ROI 285%.
05
Result
In case rs-2026-124 for Kazakhstan, the specific difference was the pair “A/B pre-lander with a bonus step” plus “pre-lander rebuilds every 72 hours”, working name Beacon-Crown-UE. During February 2026, route Beacon-Crown-UE managed CIS separately from neighbouring GEOs, so 2 053 FTDs and ROI 285% were measured on a clean sample. Elena R.'s team closed Beacon-Crown-UE, stage 5, manually rather than replacing numbers in an older case.