We are RS Traffic.
A team living and breathing gambling buying for 5+ years.
20 specialists, working with Tier-1 partners across Europe and LATAM, our own PWA infrastructure, anti-fraud, and creative hub. From 2026 we are scaling into the CIS market.
RS Traffic grew from Lukas Berger and Matteo Ricci's buyer partnership in 2019 into a full-service traffic acquisition operation for gambling brands. We're not an all-purpose media agency - we are intentionally narrow experts: iGaming only, measurable channels only, and only KPIs you can defend in a spreadsheet.
The team has hundreds of campaigns behind them across Facebook, PWA, Mobile Apps, influence, and click traffic. We work primarily with international partners: DACH, UK/IE, Scandinavia, Latin America. From 2026 we are purposefully entering the CIS market - opening local affiliate programmes, a dedicated influencer team, and adapting funnels to regional payment habits.
We scale traffic - we don't just "spend budget". The difference is simple: we have no managers who celebrate clicks. We have analysts who celebrate a repeat deposit on day 30.
- Facebook Ads: farms, creatives, cloaking, scaling
- PWA: in-house builder, S2S postbacks, push notifications
- Mobile Apps: publishing, ASO, burst campaigns, UAC
- Influence: database of 1,200+ verified opinion leaders
- Clicker / Pop-under: 30+ networks, anti-fraud, pixel warm-up
- Retargeting: CRM funnels, push, email/SMS cascades
From Berger & Ricci to a buying service with 20 people on board.
Lukas Berger and Matteo Ricci launch RS Traffic — running traffic solo across several affiliate programmes. First $10k profit in a month.
Berger and Ricci build a core team of 4 buyers. Focus — Facebook + Tier-2 gambling.
First contracts with DE/UK/CA brands. Analytics and creative departments established.
We build our own PWA infrastructure and launch the apps vertical (TikTok, GAC).
We form a full-service media buying operation with in-house anti-fraud and an affiliate department.
We open up to the CIS market: local affiliate programmes, a dedicated influencer team, and funnels optimised for regional payment habits.
Every role that makes traffic pay off.
We don't have a jack-of-all-trades. We have highly specialised roles, each accountable for its own metric in the funnel.
Leadership
2 people12 years in digital, 7 of them in gambling. Started as a solo arbitrageur and grew into COO of an affiliate network in Berlin.
Responsible for operations and P&L. Previously head of buying at a Tier-1 casino brand in Malta.
Media Buying
14 peopleDirect line for Facebook and Tier-1 media buying: audits, media plans and campaign launches.
@rs_headbuyingTeam coordination, escalations and routing between buying, support and partnerships.
@rs_teamlidearManages a team of 10 buyers. Specialises in Facebook for Tier-1 GEOs (DE/AT/CH/UK). First point of contact for buying enquiries.
Personal volume $2.5M+ in 2025. Works with PWA + FB across DACH and Scandinavia.
Cloaking, anti-ban, farm system. Average campaign lifespan - 14+ days.
LATAM (BR/MX/CL) - from launch to 800+ FTDs/month on a single offer.
PWA infrastructure technologist. In-house builder, 12 domains in rotation.
Portugal, Spain, Italy. R2R (return to registration) 62% - benchmark for the team.
TikTok + Google App Campaigns. Previously in-house at two casino apps in the store top 100.
iOS specialist. Case study: Mexico, 1200+ installs/day at $0.9.
Database of 400+ influencers across 14 countries. Manages integrations from brief to report. Contact directly for influence requests.
CIS and MENA. Average ROI across influence channels in 2025 - 187%. Available for Russian-language blogger enquiries.
Push, popunder, native. Works with Propeller, RichAds, Adsterra.
Builds the retention funnel: Brevo, OneSignal, WhatsApp Business API.
Analytics
3 peopleBuilds dashboards and monitors unit economics of every bundle in real time.
Keitaro, BigQuery, Looker. Automates reporting for 30+ offers simultaneously.
Cohorts, LTV modelling, anti-fraud deposit scoring.
Affiliate
3 peopleWorks with 22 affiliate programmes. Negotiates elevated rates and private offers. Contact for brand enquiries.
Post-click, S2S integrations, shave analysis. Clients - Tier-1 casino/betting brands. Write for integrations and offers.
Affiliate terms, elevated rates, private offers and partner onboarding.
@rs_partnershipsCreative
2 peopleIn-house creative hub: 300+ videos and statics per month. Motion, After Effects, AI tools.
3D animation, Cinema 4D, templates for FB/TikTok. Creates ads that pass moderation first time.
Tech / Anti-Fraud
2 peopleCloak infrastructure, anti-bot filters, server protection. Uptime 99.98%.
Custom integrations with trackers and affiliate programmes. Maintains 30+ S2S postbacks without losses.
Support
2 peopleClient onboarding, deal status, brief and contract questions.
@rs_traffic_managerTracker access, daily reports, postback checks and technical support.
@rstraffic_supportOperations
2 peopleResponsible for hiring, team wellbeing, and retention. Internal processes run like clockwork. Contact for partnership and hiring enquiries.
Invoices, affiliate programme settlements, financial reporting for every campaign.
We say "no" more often than "let's give it a go".
Every new brand goes through an internal due diligence process. Below are the criteria without which we won't take on a project.
We only work with affiliate programmes that offer S2S postbacks, stable payouts, and fair shave. We always cross-check numbers.
We don't take on projects where the promised CPA/ROI is mathematically impossible for the GEO and source. We talk clients out of launches that are doomed to lose money.
The product must have a responsive landing page, localised payment methods, and a trained retention team. Otherwise we don't run traffic.
We're not about one-shot deals. We're about compounding ROI: 6, 12, 24 months working with a brand.
